Joseph Magero, BSBA (Marketing), is the Chairman of Campaign for Safer Alternatives (CASA), a pan-African organisation that advocates for the adoption of tobacco harm reduction policies in Africa. As the unifying voice for consumer organisations, CASA promotes the exchange of information and potential actions to reduce exposure to
Kenyan-born Mr Magero previously worked in the tobacco control arena for nearly a decade. His involvement entailed creating smoke-free environments, mandating bigger health warnings, making cigarettes more expensive as well as restricting advertising and marketing.
Despite these efforts, smoking deaths continued to increase. This resulted in Mr Magero rethinking his approach towards tobacco control. He has since become an ardent tobacco harm reductionist, lobbying for the reduction of smoking-related diseases and mortality in Africa by advocating for reduced risk products for cigarette smokers. He is also a mentor on the Tobacco Harm Reduction Scholarships Program (THRSP) of Tobacco Harm Reduction Nigeria, which focuses on promoting safer alternatives to smoking.
In 2019, Mr Magero was awarded Advocate of the Year by the International Network of Nicotine Consumer Organizations (INNCO). He holds a Bachelor’s Degree in Business Administration (Marketing) from the University of Greenwich, England and is currently pursuing a Master’s degree in Public policy.